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Maintaining business success for and beyond Christmas

10.12.2014

The holiday season is obviously going to be an extremely competitive time of year, particularly with the month we’ve just experienced.  The sales and business extravaganzas including Black Friday, Cyber Monday and Small Business Saturday UK may have customers stretched, so how can you keep them interested?

Christmas may arrive once a year, but its impact is far reaching and can have a massive impact upon businesses.  It’s imperative that the momentum is maintained, particularly when more events such as the aforementioned appear prominent calendars and have such an influence.

The business environment changes rapidly, with many initiatives that can aid how your business can serve customers.  From technology, Sunday deliveries and many more initiatives there are a few new developments that businesses need to be aware of and more importantly implement, which can boost how they connect with customers.

We’ve collated tips for businesses to consider, thinking beyond such busy times and massive events to maintain interest into 2015.  

1. Ensure you have resources to manage additional demands on the business whether they are physical, logistical in terms of delivery or technology-wise 

2. Have flexible plans to work with the busiest days leading up to and after Christmas i.e. weekend before Christmas, Christmas Eve and Boxing Day

3. Keep thinking and planning ahead; New Year’s Eve is going to be a big event so know how you can make your brand and business stand out

4. It may sound simple, but ensure your customers know when your store is open (offline and last delivery dates), so they don’t have to go digging for it

5. Christmas may be a religious holiday for many, so be mindful how consumers (that have faith or not) react to the holidays

6. Ensure the business is visible online and if there is a site, it’s mobile ready, especially as may consumer research and browse before purchasing

7. Think about online sales can draw footfall into the store, offering deals that can encourage customers in store for you to meet and greet 

8. Social media is an obvious platform to reach customers, but ensure the communications are interesting, engaging, useful and shareable

9. Maintain social consistency so there are not any black holes in your social media communications

10. Show how you can offer seasonal personal touches; gift wrapping, collection, or more flexible delivery – factors that can be a major hassle for customers

Again, the above isn’t an exhaustive list of ideas, but initial direction of solid steps to consider now and into 2015.  Tune into seeker services on assist your business throughout Christmas, the New Year and beyond via our website, Facebook, Google+ and Twitter using @seekerit.

All is left to say is Merry Christmas, happy holidays and Happy New Year to one and all.

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