The annual Small Business Saturday UK event returns next month with designs on being more successful than last year. How can SMEs take advantage of this?
On Saturday, 06 December, the first Saturday of the month brings businesses together, but also communities that all have similar goals in reviving environments, including our high streets.
Billed as a non-political and commercial campaign promoted with hashtag #SmallBizSatUK, the event addresses more than a day. Instead, Small Business Saturday UK is a movement that SMEs and all that support them can assist wherever possible.
SMEs need to be ready to take on Small Business Saturday UK effectively, tapping into its objectives. Below are a few top tips to consider in making this event work.
1. Create an achievable and manageable plan that doesn’t overstretch budget and embraces relevant resources
2. Start to create your marketing, PR and sales activity now building this into how buzz can fit into the larger movement. Above all, start to communicate it
3. Reach out to local media looking for positive stories of SMEs and businesses wanting to buck the trend of failure and want to be visible
4. Get the information from the Small Business UK website and download the marketing packs that can be used. Tweaking if necessary to your needs
5. Find further support of your local authority and/or councils to see if there is any initiatives that can help, particularly with high street and SMEs activity
6. Seek support internally from staff, the Small Business Saturday UK organisers, peers, other local businesses and even customers with incentives
7. Friends and family are a given area to share plans; ensure how you wish them to assist is communicated effectively and they have the right messaging to do so
8. Add Small Business Saturday UK collateral to your business offline environments e.g. shop windows, website, vehicles etc.
9. Think how digital environments such as social media and share the event message and ensure that activity is integrated to work seamlessly
10. Build a long-term approach for longevity thinking beyond this year’s event and how you can integrate into your business into 2015
The above isn’t an exhaustive list, but initial direction of solid steps that can have a real impact of taking Small Business Saturday UK by the horns now, and for the future. Learn more about Small Business Saturday UK at its website.
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